| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP8279 |
| DP8279 Intertemporal movie distribution: Versioning when customers can buy both versions | |
| Tommaso Valletti; Joan Calzada | |
| 发表日期 | 2011-02-28 |
| 出版年 | 2011 |
| 语种 | 英语 |
| 摘要 | We study a model of film production, distribution and consumption. The studio can release two goods, a theatrical and a video version, and has to decide on its versioning and sequencing strategy. In contrast with the previous literature, we allow for the possibility that consumers watch both versions. This simple extension leads to novel results. It now becomes optimal to introduce versioning if the goods are not too substitutes for one anoher, even when production costs are zero (pure information goods). We also demonstrate that a 'day-and-date' strategy can be optimal when the studio is integrated with the exhibition and distribution channels. In contrast, a 'video window' is typically the outcome of the negotiation between the studio and independent distributors and exhibitors. |
| 主题 | Industrial Organization |
| 关键词 | Distribution channels Information goods Movie industry Product segmentation Sequential release Versioning |
| URL | https://cepr.org/publications/dp8279 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/537116 |
| 推荐引用方式 GB/T 7714 | Tommaso Valletti,Joan Calzada. DP8279 Intertemporal movie distribution: Versioning when customers can buy both versions. 2011. |
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