G2TT
来源类型Discussion paper
规范类型论文
来源IDDP8370
DP8370 The Welfare Effects of Bundling in Multichannel Television Markets
Gregory Crawford; Ali Yurukoglu
发表日期2011-04-01
出版年2011
语种英语
摘要We measure how the bundling of television channels affects welfare. We estimate an industry model of viewership, demand, pricing, bundling, and input market bargaining using data on ratings, purchases, prices, bundles, and input costs. We conduct simulations of à la carte policies that require distributors to offer individual channels for sale to consumers. We estimate that negotiated input costs rise by 103.0 percent under à la carte. These higher input costs offset consumer benefits from purchasing individual channels. Mean consumer and total surplus change by an estimated -5.4 to 0.2 percent and -1.7 to 6.0 percent, respectively.
主题Industrial Organization
关键词A la carte Bargaining Bundling Cable Counterfactual Econometrics Multichannel Nash product Pay Policy
URLhttps://cepr.org/publications/dp8370
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/537197
推荐引用方式
GB/T 7714
Gregory Crawford,Ali Yurukoglu. DP8370 The Welfare Effects of Bundling in Multichannel Television Markets. 2011.
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