| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP8534 |
| DP8534 Retail Chain Expansion: The Early Years of McDonalds in Great Britain | |
| Michael Waterson; Otto Toivanen | |
| 发表日期 | 2011-08-01 |
| 出版年 | 2011 |
| 语种 | 英语 |
| 摘要 | Understanding the development of chainstores is important given the large GDP share of services and the continuing importance of chains in bringing these services to market. Service chains provide a puzzle because they take a long time to develop even when there are obvious expansion opportunities. We study the spread of McDonalds in Britain. We find cannibalization on the demand side and economies of density both within and between markets on the cost side, and evidence of learning by doing at the firm level. Within-period diseconomies of scale at the firm level help explain the lengthy opening pattern. |
| 主题 | Industrial Organization |
| 关键词 | Cost of entry Diffusion Economies of density Economies of scale Entry Expansion |
| URL | https://cepr.org/publications/dp8534 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/537368 |
| 推荐引用方式 GB/T 7714 | Michael Waterson,Otto Toivanen. DP8534 Retail Chain Expansion: The Early Years of McDonalds in Great Britain. 2011. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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