G2TT
来源类型Discussion paper
规范类型论文
来源IDDP8540
DP8540 Supplier Responses to Wal-Mart's Invasion in Mexico
James Tybout; Wolfgang Keller; Beata Javorcik; Leonardo Iacovone
发表日期2011-08-01
出版年2011
语种英语
摘要This paper examines the effect of Wal-Mart's entry into Mexico on Mexican manufacturers of consumer goods. Guided by firm interviews that suggested substantial heterogeneity across firms in how they responded to Wal-Mart's entry, we develop a dynamic industry model in which firms decide whether to sell their products through Walmex (short for Wal-Mart de Mexico), or use traditional retailers. Walmex provides access to a larger market, but it puts continuous pressure on its suppliers to improve their product's appeal, and it forces them to accept relatively low prices relative to product appeal. Simulations of the model show that the arrival of Walmex separates potential suppliers into two groups. Those with relatively high-appeal products choose Walmex as their retailer, whereas those with lower appeal products do not. For the industry as a whole, the model predicts that the associated market share reallocations, adjustments in innovative effort, and exit patterns increase productivity and the rate of innovation. These predictions accord well with the results from our firm interviews. The model's predictions are also supported by establishment-level panel data that characterize Mexican producers' domestic sales, investments, and productivity gains in regions with di¤ering levels of Walmex presence during the years 1994 to 2002.
主题International Trade and Regional Economics
关键词Foreign direct investment Retailing Firm heterogeneity Innovation Nafta Logistics Distribution systems
URLhttps://cepr.org/publications/dp8540
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/537374
推荐引用方式
GB/T 7714
James Tybout,Wolfgang Keller,Beata Javorcik,et al. DP8540 Supplier Responses to Wal-Mart's Invasion in Mexico. 2011.
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