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来源类型 | Discussion paper |
规范类型 | 论文 |
来源ID | DP8781 |
DP8781 TV Wars: Exclusive Content and Platform Competition in Pay TV | |
Helen Weeds | |
发表日期 | 2012 |
出版年 | 2012 |
语种 | 英语 |
摘要 | The paper examines incentives for exclusive distribution of premium television content such as live sports and Hollywood movies. Static analysis shows that a pay TV operator with premium content always chooses to supply its retail rival, using per-subscriber fees to soften competition. Incorporating platform competition, however, exclusive content gives its holder a market share advantage that is amplified by dynamic effects. Under some conditions this benefit outweighs the opportunity cost of forgone wholesale fees, making exclusivity the equilibrium choice. The analysis explains the observed incidence of content exclusivity in pay TV. Specific dynamic mechanisms are explored, and welfare and policy implications are discussed. |
主题 | Industrial Organization |
关键词 | Pay tv Exclusivity Foreclosure |
URL | https://cepr.org/publications/dp8781 |
来源智库 | Centre for Economic Policy Research (United Kingdom) |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/537617 |
推荐引用方式 GB/T 7714 | Helen Weeds. DP8781 TV Wars: Exclusive Content and Platform Competition in Pay TV. 2012. |
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