G2TT
来源类型Discussion paper
规范类型论文
来源IDDP9144
DP9144 Language, Internet and Platform Competition: the case of Search Engine
Bruno Jullien; Doh-Shin Jeon
发表日期2012-09-23
出版年2012
语种英语
摘要The World Wide Web was originally a totally English-based medium due to its US origin. Although the presence of other languages has steadily risen, content in English is still dominant, which raises a natural question of how bilingualism of consumers of a home country affects production of web content in the home language and domestic welfare? In this paper, we address this question by studying how bilingualism affects competition between a foreign search engine and a domestic one within a small country and thereby production of home language content. We find that bilingualism unambiguously softens platform competition, which in turn can induce a reduction in home language content and in home country's welfare. In particular, it is possible that content in the foreign language crowds out so much content in the home language that consumers enjoy less content when they are bilingual than when they are monolingual.
主题Industrial Organization
关键词Language Bilingualism Platform Search engine Two-sided market International trade
URLhttps://cepr.org/publications/dp9144
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/537979
推荐引用方式
GB/T 7714
Bruno Jullien,Doh-Shin Jeon. DP9144 Language, Internet and Platform Competition: the case of Search Engine. 2012.
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