| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP9181 |
| DP9181 Ain?t it "Suite"? Bundling in the PC Office Software Market | |
| Michael Riordan; Neil Gandal; Sarit Markovich | |
| 发表日期 | 2012-10-14 |
| 出版年 | 2012 |
| 语种 | 英语 |
| 摘要 | We examine the importance of office suites for the evolution of the PC office software market in the 1990s. An estimated discrete demand choice model reveals a positive correlation of consumer values for spreadsheets and word processors, a bonus value for suites, and advantages for Microsoft products. We employ the estimates to simulate various hypothetical market structures to evaluate the profitability, welfare, and competitive effects of suites under alternative correlation assumptions.We find that there is a huge benefit to firms from bundling components (i.e., a spreadsheet and a wordprocessor) when the correlation of consumer preferences over the components in the bundle is positive. Our work adds another aspect to the recent work in the strategy literature that examines benefits from bundling when there are complementary relationships across the products in the bundle. |
| 主题 | Industrial Organization |
| 关键词 | Bundling Office productivity software Simulations |
| URL | https://cepr.org/publications/dp9181 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/538016 |
| 推荐引用方式 GB/T 7714 | Michael Riordan,Neil Gandal,Sarit Markovich. DP9181 Ain?t it "Suite"? Bundling in the PC Office Software Market. 2012. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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