G2TT
来源类型Discussion paper
规范类型论文
来源IDDP9181
DP9181 Ain?t it "Suite"? Bundling in the PC Office Software Market
Michael Riordan; Neil Gandal; Sarit Markovich
发表日期2012-10-14
出版年2012
语种英语
摘要We examine the importance of office suites for the evolution of the PC office software market in the 1990s. An estimated discrete demand choice model reveals a positive correlation of consumer values for spreadsheets and word processors, a bonus value for suites, and advantages for Microsoft products. We employ the estimates to simulate various hypothetical market structures to evaluate the profitability, welfare, and competitive effects of suites under alternative correlation assumptions.We find that there is a huge benefit to firms from bundling components (i.e., a spreadsheet and a wordprocessor) when the correlation of consumer preferences over the components in the bundle is positive. Our work adds another aspect to the recent work in the strategy literature that examines benefits from bundling when there are complementary relationships across the products in the bundle.
主题Industrial Organization
关键词Bundling Office productivity software Simulations
URLhttps://cepr.org/publications/dp9181
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/538016
推荐引用方式
GB/T 7714
Michael Riordan,Neil Gandal,Sarit Markovich. DP9181 Ain?t it "Suite"? Bundling in the PC Office Software Market. 2012.
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