| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP9462 |
| DP9462 Product Launches and Buying Frenzies: A Dynamic Perspective | |
| Pascal Courty | |
| 发表日期 | 2013-05-05 |
| 出版年 | 2013 |
| 语种 | 英语 |
| 摘要 | Buying frenzies in which a firm intentionally undersupplies a product during its initial launch phase are a common practice within several industries such as electronics (cell phones, video games, game consoles), luxury cars, and fashion goods. We develop a dynamic model of buying frenzies that captures the production and sales of a product over time by the firm and then characterize the conditions under which frenzies are an optimal policy for the firm. We show that buying frenzies occur when customers are sufficiently uncertain about their product valuations and when customers discount the future but not excessively. Further, we propose a measure of |
| 主题 | Industrial Organization |
| 关键词 | Advance selling Buying frenzy Customer desperation |
| URL | https://cepr.org/publications/dp9462 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/538297 |
| 推荐引用方式 GB/T 7714 | Pascal Courty. DP9462 Product Launches and Buying Frenzies: A Dynamic Perspective. 2013. |
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