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来源类型Discussion paper
规范类型论文
来源IDDP9462
DP9462 Product Launches and Buying Frenzies: A Dynamic Perspective
Pascal Courty
发表日期2013-05-05
出版年2013
语种英语
摘要Buying frenzies in which a firm intentionally undersupplies a product during its initial launch phase are a common practice within several industries such as electronics (cell phones, video games, game consoles), luxury cars, and fashion goods. We develop a dynamic model of buying frenzies that captures the production and sales of a product over time by the firm and then characterize the conditions under which frenzies are an optimal policy for the firm. We show that buying frenzies occur when customers are sufficiently uncertain about their product valuations and when customers discount the future but not excessively. Further, we propose a measure of
主题Industrial Organization
关键词Advance selling Buying frenzy Customer desperation
URLhttps://cepr.org/publications/dp9462
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/538297
推荐引用方式
GB/T 7714
Pascal Courty. DP9462 Product Launches and Buying Frenzies: A Dynamic Perspective. 2013.
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