| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP9547 |
| DP9547 Men Vote in Mars, Women Vote in Venus: A Survey Experiment in the Field | |
| Vincenzo Galasso; Tommaso Nannicini | |
| 发表日期 | 2013-07-07 |
| 出版年 | 2013 |
| 语种 | 英语 |
| 摘要 | This paper investigates the differential response of male and female voters to competitive persuasion in political campaigns. During the 2011 municipal elections in Milan, a sample of eligible voters was randomly divided into three groups. Two were exposed to the same incumbent?s campaign but to different opponent?s campaigns, with either a positive or a negative tone. The third?control?group received no electoral information. The campaigns were administered online and consisted of a bundle of advertising tools (videos, texts, slogans). Stark gender differences emerge. Negative advertising increases men?s turnout, but has no effect on women. Females, however, vote more for the opponent and less for the incumbent when they are exposed to the opponent?s positive campaign. Exactly the opposite occurs for males. Additional tests show that our results are not driven by gender identification with the candidate, ideology, or other voter?s observable attributes. Effective strategies of persuasive communication should thus take gender into account. Our results may also help to reconcile the conflicting evidence on the effect of negative vs. positive advertising, as the average impact may wash out when aggregated across gender. |
| 主题 | Public Economics |
| 关键词 | Competitive persuasion Gender differences Political campaigns |
| URL | https://cepr.org/publications/dp9547 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/538383 |
| 推荐引用方式 GB/T 7714 | Vincenzo Galasso,Tommaso Nannicini. DP9547 Men Vote in Mars, Women Vote in Venus: A Survey Experiment in the Field. 2013. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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