G2TT
来源类型Discussion paper
规范类型论文
来源IDDP9648
DP9648 Comparing Charitable Fundraising Schemes: Evidence from a Natural Field Experiment and a Structural Model
Steffen Huck; Imran Rasul
发表日期2013-09-15
出版年2013
语种英语
摘要We present evidence from a natural field experiment and structural model designed to shed light on the efficacy of alternative fundraising schemes. In conjunction with the Bavarian State Opera, we mailed 25,000 opera attendees a letter describing a charitable fundraising project organized by the opera house. Recipients were randomly assigned to six treatments designed to explore behavioral responses to fundraising schemes varying in two dimensions: (i) the presence of a lead donor; (ii) how individual donations would be matched using the lead donation, using either linear, non-linear and fixed-gift matching schemes. We develop and estimate a structural model that simultaneously estimates individual responses on the extensive and intensive margins of giving, and then utilize the structural model to predict giving behavior in counterfactual fundraising schemes. We find that charitable donations are maximized by simply announcing the lead donation rather than using it to match the donations of others in some way. If lead donors insist their gifts must be matched in some way, we find the fundraiser is best off announcing the existence of a lead donor and using a non-convex scheme to match the lead donation with individual donations. We conclude by providing evidence from a follow-up natural field experiment designed to probe further the question why lead donors are so effective in inducing others to give.
主题Public Economics
关键词Charitable giving Field experiment Structural estimation
URLhttps://cepr.org/publications/dp9648
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/538484
推荐引用方式
GB/T 7714
Steffen Huck,Imran Rasul. DP9648 Comparing Charitable Fundraising Schemes: Evidence from a Natural Field Experiment and a Structural Model. 2013.
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