全球智库信息集成服务系统(G2TT): DP9841 Charitable Giving and Nonbinding Contribution-level Suggestions: Evidence from a Field Experiment

G2TT

来源类型	Discussion paper
规范类型	论文
来源ID	DP9841
	DP9841 Charitable Giving and Nonbinding Contribution-level Suggestions: Evidence from a Field Experiment
	Steffen Huck; Imran Rasul; Maja Adena
发表日期	2014-02-16
出版年	2014
语种	英语
摘要	When asking for donations, charitable organizations often suggest a potential amount to contribute. However, the evidence concerning the effects of such suggestions is scarce and inconsistent. Unlike the majority of earlier studies concerned with small-money solicitations, we examine the effect of larger nonbinding suggestions in the context of middle-range donations which are relevant in practice. In a randomized field experiment conducted in conjunction with the Bavarian State Opera, opera visitors received solicitation letters asking to support a social youth project organized by the opera house. The three different treatments were: no suggestion and suggestions of ?100 and ?200, respectively. Both suggestions were larger than average and median donations in this context. We find that suggested contribution levels substantially influence the distribution of donations actually received. The mean amounts given increase significantly if a suggestion is made. The increase is stronger in the ?200 treatment. On the other hand, the participation rate decreases if a suggestion is made. Overall, the returns from the campaign increase non-significantly when a suggestion is made. The solicitation was repeated a year later, without any suggestion. There is weak evidence that suggestions have a long-term effect on individual contribution-level decisions.
主题	Public Economics
关键词	Field experiment Reference point Charitable giving
URL	https://cepr.org/publications/dp9841
来源智库	Centre for Economic Policy Research (United Kingdom)
资源类型	智库出版物
条目标识符	http://119.78.100.153/handle/2XGU8XDN/538675
推荐引用方式 GB/T 7714	Steffen Huck,Imran Rasul,Maja Adena. DP9841 Charitable Giving and Nonbinding Contribution-level Suggestions: Evidence from a Field Experiment. 2014.