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来源类型 | Discussion paper |
规范类型 | 论文 |
来源ID | DP9841 |
DP9841 Charitable Giving and Nonbinding Contribution-level Suggestions: Evidence from a Field Experiment | |
Steffen Huck; Imran Rasul; Maja Adena | |
发表日期 | 2014-02-16 |
出版年 | 2014 |
语种 | 英语 |
摘要 | When asking for donations, charitable organizations often suggest a potential amount to contribute. However, the evidence concerning the effects of such suggestions is scarce and inconsistent. Unlike the majority of earlier studies concerned with small-money solicitations, we examine the effect of larger nonbinding suggestions in the context of middle-range donations which are relevant in practice. In a randomized field experiment conducted in conjunction with the Bavarian State Opera, opera visitors received solicitation letters asking to support a social youth project organized by the opera house. The three different treatments were: no suggestion and suggestions of ?100 and ?200, respectively. Both suggestions were larger than average and median donations in this context. We find that suggested contribution levels substantially influence the distribution of donations actually received. The mean amounts given increase significantly if a suggestion is made. The increase is stronger in the ?200 treatment. On the other hand, the participation rate decreases if a suggestion is made. Overall, the returns from the campaign increase non-significantly when a suggestion is made. The solicitation was repeated a year later, without any suggestion. There is weak evidence that suggestions have a long-term effect on individual contribution-level decisions. |
主题 | Public Economics |
关键词 | Field experiment Reference point Charitable giving |
URL | https://cepr.org/publications/dp9841 |
来源智库 | Centre for Economic Policy Research (United Kingdom) |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/538675 |
推荐引用方式 GB/T 7714 | Steffen Huck,Imran Rasul,Maja Adena. DP9841 Charitable Giving and Nonbinding Contribution-level Suggestions: Evidence from a Field Experiment. 2014. |
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