| 来源类型 | Discussion paper
|
| 规范类型 | 论文
|
| 来源ID | DP9964
|
| DP9964 A Theory of Price Adjustment under Loss Aversion |
| Dennis Snower
|
| 发表日期 | 2014-05-04
|
| 出版年 | 2014
|
| 语种 | 英语
|
| 摘要 | We present a new partial equilibrium theory of price adjustment, based on consumer loss aversion. In line with prospect theory, the consumers' perceived utility losses from price increases are weighted more heavily than the perceived utility gains from price decreases of equal magnitude. Price changes are evaluated relative to an endogenous reference price, which depends on the consumers' rational price expectations from the recent past. By implication, demand responses are more elastic for price increases than for price decreases and thus firms face a downward-sloping demand curve that is kinked at the consumers' reference price. Firms adjust their prices flexibly in response to variations in this demand curve, in the context of an otherwise standard dynamic neoclassical model of monopolistic competition. The resulting theory of price adjustment is starkly at variance with past theories. We find that - in line with the empirical evidence - prices are more sluggish upwards than downwards in response to temporary demand shocks, while they are more sluggish downwards than upwards in response to permanent demand shocks. |
| 主题 | Industrial Organization
|
| 关键词 | Loss aversion
Price sluggishness
State-dependent pricing
|
| URL | https://cepr.org/publications/dp9964
|
| 来源智库 | Centre for Economic Policy Research (United Kingdom)
|
| 资源类型 | 智库出版物
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| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/538797
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推荐引用方式
GB/T 7714 |
Dennis Snower. DP9964 A Theory of Price Adjustment under Loss Aversion. 2014.
|
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