| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP10414 |
| DP10414 Unshrouding Effects on Demand for a Costly Add-on: Evidence from Bank Overdrafts in Turkey | |
| Jonathan Zinman; Dean Karlan; Sule Alan | |
| 发表日期 | 2015-02-15 |
| 出版年 | 2015 |
| 语种 | 英语 |
| 摘要 | The pricing and advertising of tied add-ons and overages have come under increasing scrutiny. Working with a large Turkish bank to test SMS direct marketing promotions to 108,000 existing holders of ?free? checking accounts, we find that promoting a large discount on the 60% APR charged for overdrafts reduces overdraft usage. In contrast, messages mentioning overdraft availability without mentioning price increase usage. Neither change persists long after messages stop, suggesting that induced overdrafting is not habit-forming. We discuss implications for interventions to promote transparency in pricing and advertising, and for models of shrouded equilibria, limited attention, and salience. |
| 主题 | Development Economics ; Financial Economics ; Labour Economics |
| 关键词 | Contingent charges Deceptive advertising Transaction-linked credit Small-dollar loans Consumer banking Retail banking Deposit accounts |
| URL | https://cepr.org/publications/dp10414 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/539246 |
| 推荐引用方式 GB/T 7714 | Jonathan Zinman,Dean Karlan,Sule Alan. DP10414 Unshrouding Effects on Demand for a Costly Add-on: Evidence from Bank Overdrafts in Turkey. 2015. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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