G2TT
来源类型Discussion paper
规范类型论文
来源IDDP10657
DP10657 Prices and Heterogeneous Search Costs
José-Luis Moraga-González; Matthijs Wildenbeest; Zsolt Sándor
发表日期2015-06-14
出版年2015
语种英语
摘要We study price formation in a model of consumer search for differentiated products when consumers have heterogeneous marginal search costs. We provide conditions under which a symmetric Nash equilibrium exists and is unique. Search costs affect two margins?the intensive search margin (or search intensity) and the extensive search margin (or the decision to search rather than to not search at all). These two margins affect the elasticity of demand in opposite directions and whether lower search costs result in higher or lower prices depends on the properties of the search cost density. When the search cost density has the increasing likelihood ratio property (ILRP), the effect of lowering search costs on the intensive search margin has a dominating influence and prices decrease. By contrast, when the search cost density has the decreasing likelihood ratio property (DLRP), the effect on the extensive search margin is dominant and lower search costs result in higher prices. We compare these results with those obtained when consumers have heterogeneous fixed search costs.
主题Industrial Organization
关键词Differentiated products Monotone likelihood ratio Search cost heterogeneity Sequential search
URLhttps://cepr.org/publications/dp10657
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/539489
推荐引用方式
GB/T 7714
José-Luis Moraga-González,Matthijs Wildenbeest,Zsolt Sándor. DP10657 Prices and Heterogeneous Search Costs. 2015.
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