| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP10813 |
| DP10813 Too Much Attention on Low Prices? Loss Leading in a Model of Sales with Salient Thinkers | |
| Roman Inderst; Martin Obradovits | |
| 发表日期 | 2015-09-06 |
| 出版年 | 2015 |
| 语种 | 英语 |
| 摘要 | Loss leading is analyzed in a model of promotions (as in Varian 1980) with limited consumer attention: (i) Consumers only compare prices of a selected number of products and (ii) they may pay more attention either to price or quality, depending on the salience of the respective attributes. When consumers have standard preferences, which is our benchmark case, manufacturers benefit when one-stop shopping induces retailers to discount their products, as this expands demand. Results are strikingly different when consumers are salient thinkers. When one-stop shopping or retail competition increases the scope for loss leading, manufacturers' profits decline and there may be an inefficient substitution to lower-quality products. In particular, shoppers who compare products may end up with a choice that is strictly inferior to that of non-shoppers who are locked in to a (local) retailer. Our analysis has implications both for competition policy, as we analyze the implications of a ban on loss leading, and for marketing, as we also analyze how salience affects retailers' product and promotion strategies. |
| 主题 | Industrial Organization |
| 关键词 | Limited attention Loss leading Manufacturer profits Product choice Promotions Quality choice Retailing Sales Salience |
| URL | https://cepr.org/publications/dp10813 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/539642 |
| 推荐引用方式 GB/T 7714 | Roman Inderst,Martin Obradovits. DP10813 Too Much Attention on Low Prices? Loss Leading in a Model of Sales with Salient Thinkers. 2015. |
| 条目包含的文件 | 条目无相关文件。 | |||||
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
