| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP10835 |
| DP10835 Preference Externalities in Media Markets | |
| Simon Anderson; Joel Waldfogel | |
| 发表日期 | 2015-09-20 |
| 出版年 | 2015 |
| 语种 | 英语 |
| 摘要 | Media industries typically exhibit two fundamental features, high fixed costs and heterogeneity of consumer preferences. Daily newspaper markets, for example, tend to support a single product. In other examples, such as radio broadcasting, markets often support multiple differentiated offerings. Both contexts can deliver preference externalities, when the options and well-being for consumers depend on the number and mix of consumers according to their content preferences. This chapter presents evidence on these fundamental features of media markets. We then incorporate these features into a suite of theoretical models to obtain both a description of media markets as well as predictions for how they would be expected to function. In a third section we turn to ?results,? i.e. empirical evidence on the questions illuminated by the theoretical models. We then explore the effects of technological change, and we suggest directions for future work. |
| 主题 | Industrial Organization |
| 关键词 | Preference externalities Media markets Differentiation Entry Broadcasting |
| URL | https://cepr.org/publications/dp10835 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/539664 |
| 推荐引用方式 GB/T 7714 | Simon Anderson,Joel Waldfogel. DP10835 Preference Externalities in Media Markets. 2015. |
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