| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP10861 |
| DP10861 Loss aversion on the phone | |
| Tommaso Valletti; Christos Genakos | |
| 发表日期 | 2015-10-04 |
| 出版年 | 2015 |
| 语种 | 英语 |
| 摘要 | We analyze consumer switching between mobile tariff plans using consumer-level panel data. Consumers receive reminders from a specialist price-comparison website about the precise amount they could save by switching to alternative plans. We find that the effect on switching of being informed about potential savings is positive and significant. Controlling for savings, we also find that the effect of incurring overage payments is also significant and six times larger in magnitude. Paying an amount that exceeds the recurrent monthly fee weighs more on the switching decision than being informed that one can save that same amount by switching to a less inclusive plan, implying that avoidance of losses motivates switching more than the realization of equal-sized gains. We interpret this as evidence of loss aversion. We are also able to weigh how considerations of risk versus loss aversion affect mobile tariff plan choices: we find that a uniform attitude towards risk in both losses and gains has no significant influence on predicting consumers? switching, whereas perceiving potential savings as avoidance of losses, rather than as gains, has a strong and positive effect. |
| 主题 | Industrial Organization |
| 关键词 | Loss aversion Consumer switching Tariff plans Risk aversion Mobile telephony |
| URL | https://cepr.org/publications/dp10861 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/539691 |
| 推荐引用方式 GB/T 7714 | Tommaso Valletti,Christos Genakos. DP10861 Loss aversion on the phone. 2015. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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