| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP11316 |
| DP11316 The effects of banning advertising in junk food markets | |
| Rachel Griffith; Pierre Dubois; Martin O'Connell | |
| 发表日期 | 2016-06-07 |
| 出版年 | 2016 |
| 语种 | 英语 |
| 摘要 | There are growing calls to restrict advertising of junk foods. Whether such a move will improve diet quality will depend on how advertising shifts consumer demands and how firms respond. We study an important and typical junk food market -- the potato chips market. We exploit consumer level exposure to adverts to estimate demand, allowing advertising to potentially shift the weight consumers place on product healthiness, tilt demand curves, have dynamic effects and spillover effects across brands. We simulate the impact of a ban and show that the potential health benefits are partially offset by firms lowering prices and by consumer switching to other junk foods. |
| 主题 | Industrial Organization |
| 关键词 | Advertising Demand estimation Dynamic oligopoly Welfare |
| URL | https://cepr.org/publications/dp11316 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/540132 |
| 推荐引用方式 GB/T 7714 | Rachel Griffith,Pierre Dubois,Martin O'Connell. DP11316 The effects of banning advertising in junk food markets. 2016. |
| 条目包含的文件 | 条目无相关文件。 | |||||
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
