| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP11414 |
| DP11414 Newspapers in Times of Low Advertising Revenues | |
| Julia Cagé; Charles Angelucci | |
| 发表日期 | 2016-07-25 |
| 出版年 | 2016 |
| 语种 | 英语 |
| 摘要 | Newspapers' advertising revenues have declined sharply in recent decades. We build a model to investigate the consequences on newspapers' content and prices of a reduction in advertisers' willingness to pay. Newspapers choose the size of their newsroom, and readers are heterogeneous in the relative amount of journalistic-intensive content they prefer. We show that a reduction in advertising revenues lowers newspapers' incentives to produce journalistic-intensive content, which affects the composition of their readership. We also build a unique dataset on French newspapers between 1960 and 1974 and perform a difference-in-differences analysis using a \quasi-natural experiment": the introduction of advertising on television, which affected national newspapers more severely than local ones. We find robust evidence of a decrease in both the amount of journalistic-intensive content produced and the subscription price, which may help rationalize current industry trends. We also provide evidence that national newspapers' readership became less educated and affluent following the change in prices and content. |
| 主题 | Industrial Organization ; Public Economics |
| 关键词 | Newspaper industry Two-sided markets Price discrimination Advertising Newspaper quality |
| URL | https://cepr.org/publications/dp11414 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/540228 |
| 推荐引用方式 GB/T 7714 | Julia Cagé,Charles Angelucci. DP11414 Newspapers in Times of Low Advertising Revenues. 2016. |
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