| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP11648 |
| DP11648 The Formation of Consumer Brand Preferences | |
| Bart Bronnenberg; Jean-Pierre Dube | |
| 发表日期 | 2016-11-19 |
| 出版年 | 2016 |
| 语种 | 英语 |
| 摘要 | Brands and brand capital have long been theorized to play an important role in the formation of the industrial market structure of consumer goods industries. We summarize several striking empirical regularities in the concentration, magnitude and persistence of brand market shares in consumer goods categories. We then survey the theoretical and empirical literatures on the formation of brand preferences and how brand preferences contribute to our understanding of these empirical regularities. We also review the literature on how brand capital creates strategic advantages to firms that own established brands. |
| 主题 | Industrial Organization |
| URL | https://cepr.org/publications/dp11648 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/540462 |
| 推荐引用方式 GB/T 7714 | Bart Bronnenberg,Jean-Pierre Dube. DP11648 The Formation of Consumer Brand Preferences. 2016. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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