G2TT
来源类型Discussion paper
规范类型论文
来源IDDP11909
DP11909 Online Exploration, Content Choice & Echo Chambers: An Experiment
Neil Gandal; Sagit Bar-Gill
发表日期2017-03-15
出版年2017
语种英语
摘要In this experiment, we create an online search environment where users explore the TED Talks collection, and choose a talk to watch. As users search in this environment, they can separately control two search dimensions - topic and popularity. Furthermore, in topic-based searches, we randomly block/show popularity information. We ask: what types of users are most likely to get caught in a content echo chamber and what is the role of popularity information provision in facilitating echo chambers? Susceptibility to echo chambers is proxied by: (I) conducting little to no exploration in the search process, and (II) relying on popularity in content choice. We find that high levels of sociability and previous experience with similar content are associated with susceptibility to echo chambers. Opinion leadership, on the other hand, is associated with more exploration and lower reliance on popularity. Interestingly, popularity information provision increases opinion leaders’ popularity sorting, and thus raises the potential for content echo chambers.
主题Industrial Organization
关键词Content exploration Online search Opinion leadership Echo chamber Filter bubble
URLhttps://cepr.org/publications/dp11909
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/540721
推荐引用方式
GB/T 7714
Neil Gandal,Sagit Bar-Gill. DP11909 Online Exploration, Content Choice & Echo Chambers: An Experiment. 2017.
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