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来源类型 | Discussion paper |
规范类型 | 论文 |
来源ID | DP11955 |
DP11955 A Model of Directed Consumer Search | |
José-Luis Moraga-González; Vaiva Petrikaite | |
发表日期 | 2017-04-10 |
出版年 | 2017 |
语种 | 英语 |
摘要 | We present a framework to study directed consumer search. Firms sell products with two attributes. One is readily observable, the other only after visiting a firm. Search is directed as the order of search is influenced by the observable characteristics. Moreover, if prices are readily observable, firms also influence search direction by their choice of price. We show that when consumers observe prices before search, prices and profits are lower than when they do not. A lower price then not only retains more consumers, but is also more likely to attract them; the latter effect makes demand more elastic. When prices are observable before search, prices decrease in search costs. Consumer surplus initially increases in search costs, but may ultimately decrease. |
主题 | Industrial Organization |
关键词 | Ordered/directed search Price observability Differentiated products |
URL | https://cepr.org/publications/dp11955 |
来源智库 | Centre for Economic Policy Research (United Kingdom) |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/540767 |
推荐引用方式 GB/T 7714 | José-Luis Moraga-González,Vaiva Petrikaite. DP11955 A Model of Directed Consumer Search. 2017. |
条目包含的文件 | 条目无相关文件。 |
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