G2TT
来源类型Discussion paper
规范类型论文
来源IDDP12014
DP12014 Limited Attention, Salience and Changing Prices: Evidence from a Field Experiment in Online Supermarket Shopping.
Kfir Eliaz; Orli Oren-Kolbinger
发表日期2017-05-01
出版年2017
语种英语
摘要How do consumers allocate their attention over price fluctuations in multiple products, and how do they respond to information on these price changes? We address these questions using data from a field experiment on a website that offers purchase and delivery from one large local supermarket chain in the U.S. Our main findings indicate that (i) a large proportion of consumers forego significant saving opportunities that they were aware of, (ii) consumers are more likely to compare prices between substitutes that appear close to each other, and (iii) personalized "nudges" have a differential effect on consumers. Furthermore, we propose a typology of shoppers and shopping trips, based on a level of attentiveness, and show that nudges and information provision helps only the "attentive" shoppers.
主题Industrial Organization
URLhttps://cepr.org/publications/dp12014
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/540826
推荐引用方式
GB/T 7714
Kfir Eliaz,Orli Oren-Kolbinger. DP12014 Limited Attention, Salience and Changing Prices: Evidence from a Field Experiment in Online Supermarket Shopping.. 2017.
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