| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP12129 |
| DP12129 Application Bundling in System Markets | |
| Alexandre de Cornière; Greg Taylor | |
| 发表日期 | 2017-07-04 |
| 出版年 | 2017 |
| 语种 | 英语 |
| 摘要 | Motivated by recent investigations over Google's practices in the smartphone industry, we study bundling in markets for devices that allow consumers to use applications. The presence of applications on a device increases demand for it, and application developers earn revenues by interacting with consumers. A firm that controls multiple applications can offer them to device manufacturers either individually or as a bundle. We present a novel mechanism through which anti-competitive bundling can be profitable: Bundling reduces rival application developers' willingness to pay manufacturers for inclusion on their devices, and allows a multi-application developer to capture a larger share of industry profit. Bundling can also strengthen competition between manufacturers and thereby increase consumer surplus, even if it leads to foreclosure of application developers and a loss in product variety. |
| 主题 | Industrial Organization |
| 关键词 | Bundling Antitrust Mobile telecommunications |
| URL | https://cepr.org/publications/dp12129 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/540940 |
| 推荐引用方式 GB/T 7714 | Alexandre de Cornière,Greg Taylor. DP12129 Application Bundling in System Markets. 2017. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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