| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP12214 |
| DP12214 Media See-saws: Winners and Losers in Platform Markets | |
| Martin Peitz; Simon Anderson | |
| 发表日期 | 2017-08-10 |
| 出版年 | 2017 |
| 语种 | 英语 |
| 摘要 | We customize the aggregative game approach to oligopoly to study media platforms which may differ by popularity. Advertiser, platform, and consumer surplus are tied together by a simple summary statistic. When media are ad-financed and ads are a nuisance to consumers we establish see-saws between consumers and advertisers. Entry increases consumer surplus, but decreases advertiser surplus if industry platform profits decrease with entry. Merger decreases consumer surplus, but advertiser surplus tends to increase. By contrast, when platforms use two-sided pricing or consumers like advertising, advertiser and consumer interests are often aligned. |
| 主题 | Industrial Organization |
| 关键词 | Media economics Mergers Entry Advertising Aggregative games |
| URL | https://cepr.org/publications/dp12214 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/541025 |
| 推荐引用方式 GB/T 7714 | Martin Peitz,Simon Anderson. DP12214 Media See-saws: Winners and Losers in Platform Markets. 2017. |
| 条目包含的文件 | 条目无相关文件。 | |||||
| 个性服务 |
| 推荐该条目 |
| 保存到收藏夹 |
| 导出为Endnote文件 |
| 谷歌学术 |
| 谷歌学术中相似的文章 |
| [Martin Peitz]的文章 |
| [Simon Anderson]的文章 |
| 百度学术 |
| 百度学术中相似的文章 |
| [Martin Peitz]的文章 |
| [Simon Anderson]的文章 |
| 必应学术 |
| 必应学术中相似的文章 |
| [Martin Peitz]的文章 |
| [Simon Anderson]的文章 |
| 相关权益政策 |
| 暂无数据 |
| 收藏/分享 |
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
