| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP12480 |
| DP12480 The Value of Online Scarcity Signals | |
| Pascal Courty | |
| 发表日期 | 2017-12-02 |
| 出版年 | 2017 |
| 语种 | 英语 |
| 摘要 | Online retailers use scarcity cues to increase sales. Many fear that these pressure tactics are meant to manipulate behavioral biases by creating a sense of urgency. At the same time, scarcity cues could also convey valuable information. We measure the value of the scarcity messages posted by Expedia to a Bayesian rational consumer. A signal reveals information on the number of seats available at the posted price. Consumers can use this information to optimally time when they purchase a ticket. The maximum increase in expected utility for a naive consumer, who does not use publicly available information, is 8 percent. For a sophisticated consumer, the increase is between 4-7 percent. Scarcity signals have a negligible impact on seller revenue and consumption. |
| 主题 | Industrial Organization |
| 关键词 | Scarcity Persuasion Online recommendations Price discrimination Airline ticket |
| URL | https://cepr.org/publications/dp12480 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/541291 |
| 推荐引用方式 GB/T 7714 | Pascal Courty. DP12480 The Value of Online Scarcity Signals. 2017. |
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