| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP12504 |
| DP12504 Firms and Collective Reputation: a Study of the Volkswagen Emissions Scandal | |
| Ruediger Bachmann; Dimitrije Ruzic; Ying Fan | |
| 发表日期 | 2017-12-13 |
| 出版年 | 2017 |
| 语种 | 英语 |
| 摘要 | This paper uses the 2015 Volkswagen emissions scandal as a natural experiment to provide evidence that collective reputation externalities matter for firms. We find that the Volkswagen scandal reduced the U.S. sales of the other German auto manufacturers— BMW, Mercedes-Benz, and Smart—by about 105,000 vehicles worth $5.2 billion. The decline was principally driven by an adverse reputation spillover, which was reinforced by consumer substitution away from diesel vehicles and was partially offset by substitution away from Volkswagen. These estimates come from a model of vehicle demand, the conclusions of which are also consistent with difference-in-differences estimates. We provide direct evidence on internet search behavior and consumer sentiment displayed on social media to support our interpretation that the estimates reflect a reputation spillover. |
| 主题 | Industrial Organization |
| 关键词 | Automobiles Collective reputation Demand estimation Difference-indifferences Google trends Reputation externalities Twitter sentiment Volkswagen emissions scandal |
| URL | https://cepr.org/publications/dp12504 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/541315 |
| 推荐引用方式 GB/T 7714 | Ruediger Bachmann,Dimitrije Ruzic,Ying Fan. DP12504 Firms and Collective Reputation: a Study of the Volkswagen Emissions Scandal. 2017. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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