| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP12714 |
| DP12714 Intuitive Donating: Testing One-Line Solicitations for $1 Donations in a Large Online Experiment | |
| Dean Karlan; Samantha Horn | |
| 发表日期 | 2018-02-12 |
| 出版年 | 2018 |
| 语种 | 英语 |
| 摘要 | We partnered with a large online auction website to test differing messages’ effects on the decision to donate to charity at checkout. Our setting, where impulsive decisions are likely to be driving donations, allows us to evaluate intuitive responses to messages prompting a donation. We find that shorter messages, matching grants, and descriptions of a charity’s mission increase both the likelihood that a user donates, as well as the average amount donated. Conversely, displaying the impact of the donated amount, the popularity of the charity, and that a charity uses scientific evidence do not improve donation rates. These results contribute to our understanding of how framing requests drives the decision to donate and are practically relevant to the many retail sites which promote giving at point of sale. |
| 主题 | Public Economics |
| 关键词 | Charitable giving |
| URL | https://cepr.org/publications/dp12714 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/541526 |
| 推荐引用方式 GB/T 7714 | Dean Karlan,Samantha Horn. DP12714 Intuitive Donating: Testing One-Line Solicitations for $1 Donations in a Large Online Experiment. 2018. |
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