| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP12936 |
| DP12936 Price Customization and Targeting in Matching Markets | |
| Renato Gomes; Alessandro Pavan | |
| 发表日期 | 2019-03-14 |
| 出版年 | 2019 |
| 语种 | 英语 |
| 摘要 | We investigate the effects on targeting and welfare of uniform pricing (be it explicitly mandated, induced by privacy regulations, or the result of the transition from a centralized to a decentralized market structure). We build a model of many-to-many matching in which preferences are both vertically and horizontally differentiated. In the absence of uniform-price obligations, platforms maximize profits through price customization, using information on local elasticities. We show how uniform pricing may either increase or decrease targeting, and identify conditions under which it is beneficial to consumer surplus. The analysis has implications for online retailing, ad exchanges, and media markets |
| 主题 | Industrial Organization |
| 关键词 | Many-to-many matching Asymmetric information Platforms Incentives Price discrimination |
| URL | https://cepr.org/publications/dp12936-0 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/542440 |
| 推荐引用方式 GB/T 7714 | Renato Gomes,Alessandro Pavan. DP12936 Price Customization and Targeting in Matching Markets. 2019. |
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