G2TT
来源类型Discussion paper
规范类型论文
来源IDDP13642
DP13642 Managing Channel Profits when Retailers have Profitable Outside Options
Roman Inderst; Greg Shaffer
发表日期2019-04-02
出版年2019
语种英语
摘要The channel-coordination literature typically focuses on how a supplier canovercome channel inefficiencies stemming from misaligned pricing incentives. In contrast, we show that when an incumbent supplier faces competition from other suppliers to supply the downstream firms, it may want to create inefficiencies. Our analysis offers useful prescriptions for how incumbent suppliers should react to competitive threats by smaller competitors, how manufacturers should react to powerful retailers who can produce their own private-label brands, and how upstream firms should optimally treat downstream firms who may have different marginal costs of distribution. Our analysis also explains why wholesale prices and thus final-goods prices would be expected to decrease when there is an increase in upstream or downstream competition.
主题Industrial Organization
关键词Channel coordination Game theory Distribution channels
URLhttps://cepr.org/publications/dp13642-0
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/542501
推荐引用方式
GB/T 7714
Roman Inderst,Greg Shaffer. DP13642 Managing Channel Profits when Retailers have Profitable Outside Options. 2019.
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