| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP14038 |
| DP14038 Video Killed the Radio Star? Online Music Videos and Recorded Music Sales | |
| Christian Peukert; Tobias Kretschmer | |
| 发表日期 | 2019-10-06 |
| 出版年 | 2019 |
| 语种 | 英语 |
| 摘要 | We study the heterogeneous effects of online video platforms on the sales volume and sales distribution of recorded music. Identification comes from two natural experiments in Germany. In 2009, virtually all music videos were blocked from YouTube due to a legal dispute. In 2013, the dedicated platform VEVO entered the market, making videos of a large number of artists available overnight. Our estimates suggest that restricting (enabling) access to online videos decreases (increases) recorded music sales on average by about 5-10%. We show that the effect operates independently of the nature of video content, suggesting that user-generated content is as effective as official content. Moreover, we highlight heterogeneity in this effect: Online music video disproportionally benefits sales of new artists and sales of mainstream music. |
| 主题 | Industrial Organization |
| 关键词 | Digital distribution platforms User-generated content Natural experiment |
| URL | https://cepr.org/publications/dp14038 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/542926 |
| 推荐引用方式 GB/T 7714 | Christian Peukert,Tobias Kretschmer. DP14038 Video Killed the Radio Star? Online Music Videos and Recorded Music Sales. 2019. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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