| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP14308 |
| DP14308 Successful retailer strategies in price comparison platforms | |
| Franz Hackl; Michael Hoelzl-Leitner; Rudolf Winter-Ebmer; Christine Zulehner | |
| 发表日期 | 2020-01-14 |
| 出版年 | 2020 |
| 语种 | 英语 |
| 摘要 | The choice of an appropriate e-commerce strategy for the listing in price comparison platforms (eBay, Amazon, price search engines) is crucial for the survival of online stores in B2C e-commerce business. We use a comprehensive data set from the Austrian price search engine geizhals.at to identify successful e-commerce strategies with regard to these listing decisions. An e-commerce strategy is a set of choices including listing, availability, and decisions on the price path and shipping cost. We apply cluster analysis to identify the different strategies that have been used by online retailers. Using various success measures such as revenue, clicks, market share, and the survival of firms we present causal evidence on the effectiveness of different e-commerce strategies. |
| 主题 | Industrial Organization |
| 关键词 | E-commerce Online trade Business strategies Retailing |
| URL | https://cepr.org/publications/dp14308 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/543200 |
| 推荐引用方式 GB/T 7714 | Franz Hackl,Michael Hoelzl-Leitner,Rudolf Winter-Ebmer,et al. DP14308 Successful retailer strategies in price comparison platforms. 2020. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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