G2TT
来源类型Discussion paper
规范类型论文
来源IDDP14308
DP14308 Successful retailer strategies in price comparison platforms
Franz Hackl; Michael Hoelzl-Leitner; Rudolf Winter-Ebmer; Christine Zulehner
发表日期2020-01-14
出版年2020
语种英语
摘要The choice of an appropriate e-commerce strategy for the listing in price comparison platforms (eBay, Amazon, price search engines) is crucial for the survival of online stores in B2C e-commerce business. We use a comprehensive data set from the Austrian price search engine geizhals.at to identify successful e-commerce strategies with regard to these listing decisions. An e-commerce strategy is a set of choices including listing, availability, and decisions on the price path and shipping cost. We apply cluster analysis to identify the different strategies that have been used by online retailers. Using various success measures such as revenue, clicks, market share, and the survival of firms we present causal evidence on the effectiveness of different e-commerce strategies.
主题Industrial Organization
关键词E-commerce Online trade Business strategies Retailing
URLhttps://cepr.org/publications/dp14308
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/543200
推荐引用方式
GB/T 7714
Franz Hackl,Michael Hoelzl-Leitner,Rudolf Winter-Ebmer,et al. DP14308 Successful retailer strategies in price comparison platforms. 2020.
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