| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP14312 |
| DP14312 Positive Spillovers from Negative Campaigning | |
| Vincenzo Galasso; Tommaso Nannicini; Salvatore Nunnari | |
| 发表日期 | 2020-01-15 |
| 出版年 | 2020 |
| 语种 | 英语 |
| 摘要 | Negative advertising is frequent in electoral campaigns, despite its ambiguous effectiveness: negativity may reduce voters' evaluation of the targeted politician but have a backlash effect for the attacker. We study the effect of negative advertising in electoral races with more than two candidates with a large scale field experiment during an electoral campaign for mayor in Italy and a survey experiment in a fictitious mayoral campaign. In our field experiment, we find a strong, positive spillover effect on the third main candidate (neither the target nor the attacker). This effect is confirmed in our survey experiment, which creates a controlled environment with no ideological components nor strategic voting. The negative ad has no impact on the targeted incumbent, has a sizable backlash effect on the attacker, and largely benefits the idle candidate. The attacker is perceived as less cooperative, less likely to lead a successful government, and more ideologically extreme. |
| 主题 | Public Economics |
| 关键词 | Electoral campaign Political advertisement Randomized controlled trial Field experiment Survey experiment |
| URL | https://cepr.org/publications/dp14312 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/543205 |
| 推荐引用方式 GB/T 7714 | Vincenzo Galasso,Tommaso Nannicini,Salvatore Nunnari. DP14312 Positive Spillovers from Negative Campaigning. 2020. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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