| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP14815 |
| DP14815 Multiproduct Intermediaries | |
| Andrew Rhodes; Makoto Watanabe; Jidong Zhou | |
| 发表日期 | 2020-05-25 |
| 出版年 | 2020 |
| 语种 | 英语 |
| 摘要 | This paper develops a new framework for studying multiproduct intermediaries when consumers demand multiple products and face search frictions. We show that a multiproduct intermediary is profitable even when it does not improve consumer search efficiency. In its optimal product selection, it stocks high-value products exclusively to attract consumers to visit, then profits by selling non-exclusive products which are relatively cheap to buy from upstream suppliers. However, relative to the social optimum, the intermediary tends to be too big and stock too many products exclusively. As applications we use the framework to study the optimal design of a shopping mall, and the impact of direct-to-consumer sales by upstream suppliers on the retail market. |
| 主题 | Industrial Organization |
| 关键词 | Intermediaries Multiproduct demand Search Direct-to-consumer sales Product range Exclusivity |
| URL | https://cepr.org/publications/dp14815 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/543748 |
| 推荐引用方式 GB/T 7714 | Andrew Rhodes,Makoto Watanabe,Jidong Zhou. DP14815 Multiproduct Intermediaries. 2020. |
| 条目包含的文件 | 条目无相关文件。 | |||||
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
