| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP14996 |
| DP14996 Water the Flowers You Want to Grow? Evidence on Private Recognition and Donor Loyalty | |
| Benjamin Bittschi; Nadja Dwenger; Johannes Rincke | |
| 发表日期 | 2020-07-06 |
| 出版年 | 2020 |
| 语种 | 英语 |
| 摘要 | We study donor loyalty in the context of church membership in Germany. Church members have to make substantial payments to their church but can opt out at any time. In a large-scale field experiment, we examine how private recognition for past payments affects church members’ loyalty. We find that recognizing past payments in a letter significantly reduces opt-outs. This effect is driven by members in the bottom quartile of baseline payments to the church. Consistent with optimization frictions prior to the experiment, we observe a spike in opt-outs immediately after treatment for particularly costly memberships. |
| 主题 | Public Economics |
| 关键词 | Private recognition Donor loyalty Charitable giving Field experiment Recurring donors |
| URL | https://cepr.org/publications/dp14996 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/543944 |
| 推荐引用方式 GB/T 7714 | Benjamin Bittschi,Nadja Dwenger,Johannes Rincke. DP14996 Water the Flowers You Want to Grow? Evidence on Private Recognition and Donor Loyalty. 2020. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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