| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP15708 |
| DP15708 Targeted product design | |
| Heski Bar-Isaac; Guillermo Caruana; Vicente Cunat | |
| 发表日期 | 2021-01-24 |
| 出版年 | 2021 |
| 语种 | 英语 |
| 摘要 | We present a model of product design. In our framework, there is an inherent trade-off associated with choosing between broad or niche designs. More-targeted designs are able to excite specific types of consumers, but at the cost of alienating others. We adapt the familiar Salop (1979) circle by allowing firms to locate on the interior. In contrast to previous research that exogenously assumed extreme designs, we provide conditions that ensure extreme or intermediate designs in monopoly, monopolistic competition, and duopoly. We use the framework to qualify earlier findings in the literature and support the robustness of others. |
| 主题 | Industrial Organization |
| URL | https://cepr.org/publications/dp15708-0 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/544715 |
| 推荐引用方式 GB/T 7714 | Heski Bar-Isaac,Guillermo Caruana,Vicente Cunat. DP15708 Targeted product design. 2021. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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