| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP15765 |
| DP15765 Identity, Media and Consumer Behavior | |
| Sandra Sequeira; Mattia Nardotto | |
| 发表日期 | 2021-02-03 |
| 出版年 | 2021 |
| 语种 | 英语 |
| 摘要 | This paper examines how national identity affects day-to-day economic behavior. We exploit the Brexit referendum as a shock to the salience of identity and measure its impact on consumer choices in the UK, between British and EU grocery products. Drawing from a unique panel dataset with 12 million shoppers, we find that the referendum is associated with an increase in consumption of UK products (6%) and a reduction in demand for EU products (13%). Changes in consumption are driven by identity being top of mind: consumption of UK products is up to 7% higher during intense media discussions on Brexit, particularly during discussions on the politics of regaining sovereignty relative to the economic or social issues associated with Brexit. These findings underscore the importance of national identity in shaping routine economic decisions, and the mediating role that political events and the media can play by keeping identity top of mind. |
| 主题 | Industrial Organization ; International Trade and Regional Economics |
| 关键词 | Identity Media Consumer behavior Brexit |
| URL | https://cepr.org/publications/dp15765 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/544766 |
| 推荐引用方式 GB/T 7714 | Sandra Sequeira,Mattia Nardotto. DP15765 Identity, Media and Consumer Behavior. 2021. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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