G2TT
来源类型Discussion paper
规范类型论文
来源IDDP16107
DP16107 Platform Competition and Online Communities: Evidence from Game Wikis
Johannes Loh; Tobias Kretschmer
发表日期2021-05-04
出版年2021
语种英语
摘要Many digital platforms rely on the contributions of volunteer communities for collaborative value creation and ultimately competitive advantage. Thus, (unpaid) contributors are a valuable resource for the platform, but control over their activities is limited and lock-in to any particular platform is uncertain, especially if there are competing platforms. We explore how contributor behavior depends on a platform’s competitive position and argue that contributor behavior is driven by two mechanisms: First, a higher level of platform dominance reduces issues of contributor coordination affecting the size of the active community, the extensive margin of value creation. Second, a platform’s competitive position is also related to contributor motivation through the non-pecuniary benefits contributors derive, which affects how much individuals contribute, the intensive margin of value creation. We study two competing game wiki platforms using game updates as a source of exogenous variation and find that a platform’s more dominant position is associated with higher overall levels of contributor activity, which is primarily driven by the extensive margin of value creation. This creates higher social benefits, which in turn leads to increased activity at the intensive margin. We find that most of this effect comes from high-productivity contributors on a more dominant platform.
主题Organizational Economics
URLhttps://cepr.org/publications/dp16107
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/545084
推荐引用方式
GB/T 7714
Johannes Loh,Tobias Kretschmer. DP16107 Platform Competition and Online Communities: Evidence from Game Wikis. 2021.
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