G2TT
来源类型Discussion paper
规范类型论文
来源IDDP16165
DP16165 Challenging the Incumbent: Entry in markets with captive consumers and taste heterogeneity
Armin Schmutzler; Christian Oertel
发表日期2021-05-17
出版年2021
语种英语
摘要We analyze entry of a firm with a new and differentiated product into a market with two properties: An existing incumbent has a captive consumer base, and consumers have heterogeneous tastes. The interaction of the share of captive consumers with the degree of taste heterogeneity leads to non-monotone effects of both parameters on entry. In particular, a higher captive share can support entry when heterogeneity is low but not when it is high, and higher taste heterogeneity (i.e., less product substitutability) can impede entry in the presence of captive consumers. Considering these effects together leads to new insights on entry, horizontal product innovation, and price discrimination.
主题Industrial Organization
关键词Entry Captive consumers Price discrimination Product innovation
URLhttps://cepr.org/publications/dp16165
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/545138
推荐引用方式
GB/T 7714
Armin Schmutzler,Christian Oertel. DP16165 Challenging the Incumbent: Entry in markets with captive consumers and taste heterogeneity. 2021.
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