G2TT
来源类型Discussion paper
规范类型论文
来源IDDP16340
DP16340 How do Shoppers Respond to Information on Price Changes in Multiple Product Categories? Evidence from a Field Experiment in Online Supermarket Shopping
Kfir Eliaz; Sarit Weisburd; Orli Oren-Kolbinger
发表日期2021-07-07
出版年2021
语种英语
摘要Supermarket shopping typically entails repeated purchases of many items from multiple product categories, when the prices in each category are subject to frequent changes. Retailers often alert shoppers to price decreases through announcements of discounts. We analyze how shoppers respond to such information on discounts in multiple product categories using data from a field experiment on a website for online grocery shopping. We compare purchasing decisions made by shoppers who received (coarse) information on discounts, to shoppers who had access to these same discounts but did not receive any information on them. We find that only shoppers who purchased in a discounted food category prior to the experiment exhibit a significant response to the information. This response takes the form of an increase in purchases in the discounted category of items that shoppers had already purchased in the past, regardless of whether these items are currently on sale. Thus, during a sale, demand increases for both the discounted items and their more expensive substitutes within the discounted category. We show that this effect is driven by unbranded products, and it subsides when shoppers are provided with more detailed information on the discounted products.
主题Industrial Organization
关键词Costly search Inertia Information processing Promotions Supermarket shopping
URLhttps://cepr.org/publications/dp16340
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/545304
推荐引用方式
GB/T 7714
Kfir Eliaz,Sarit Weisburd,Orli Oren-Kolbinger. DP16340 How do Shoppers Respond to Information on Price Changes in Multiple Product Categories? Evidence from a Field Experiment in Online Supermarket Shopping. 2021.
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