G2TT
来源类型Discussion paper
规范类型论文
来源IDDP16508
DP16508 Under-promise and Over-Deliver? - Online Product Reviews and Firm Pricing
Sandro Shelegia; Simon Martin
发表日期2021-09-02
出版年2021
语种英语
摘要We consider a signaling model capturing the introductory and the mature phase of a product. Information concerning product quality is transmitted between consumers through reviews, which partially depend on the expectations consumers had prior to their purchase. When future sales are sufficiently important, a novel tension arises: High-quality types may want to underpromise and overdeliver by imitating low types in order to get a better review. We show the existence of a Pareto-improving separating equilibrium. Both more informative reviews and price transparency can lead to higher prices. Our analysis reveals a new rationale for loss-leadership.
主题Industrial Organization
关键词Quality signaling Consumer reviews Reputation Loss leadership
URLhttps://cepr.org/publications/dp16508
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/545463
推荐引用方式
GB/T 7714
Sandro Shelegia,Simon Martin. DP16508 Under-promise and Over-Deliver? - Online Product Reviews and Firm Pricing. 2021.
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