| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP16508 |
| DP16508 Under-promise and Over-Deliver? - Online Product Reviews and Firm Pricing | |
| Sandro Shelegia; Simon Martin | |
| 发表日期 | 2021-09-02 |
| 出版年 | 2021 |
| 语种 | 英语 |
| 摘要 | We consider a signaling model capturing the introductory and the mature phase of a product. Information concerning product quality is transmitted between consumers through reviews, which partially depend on the expectations consumers had prior to their purchase. When future sales are sufficiently important, a novel tension arises: High-quality types may want to underpromise and overdeliver by imitating low types in order to get a better review. We show the existence of a Pareto-improving separating equilibrium. Both more informative reviews and price transparency can lead to higher prices. Our analysis reveals a new rationale for loss-leadership. |
| 主题 | Industrial Organization |
| 关键词 | Quality signaling Consumer reviews Reputation Loss leadership |
| URL | https://cepr.org/publications/dp16508 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/545463 |
| 推荐引用方式 GB/T 7714 | Sandro Shelegia,Simon Martin. DP16508 Under-promise and Over-Deliver? - Online Product Reviews and Firm Pricing. 2021. |
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