G2TT
来源类型Discussion paper
规范类型论文
来源IDDP16706
DP16706 Price Discrimination and Big Data: Evidence from a Mobile Puzzle Game
Louis Pape; Christian Helmers; Alessandro Iaria; Stefan Wagner; Julian Runge
发表日期2021-11-09
出版年2021
语种英语
摘要We use a unique dataset from a mobile puzzle game to investigate the welfare consequences of price discrimination. We rely on experimental variation to characterize player behavior and estimate a model of demand for game content. Our counterfactual simulations show that optimal uniform pricing would increase profit by +340% with respect to the game developer’s observed pricing. This is almost the same as the increase in profit associated with first-degree price discrimination (+347%). All pricing strategies considered—including optimal uniform pricing—would induce a transfer of surplus from players to game developer without, however, generating sizeable dead-weight losses.
主题Industrial Organization
关键词Price discrimination Personalized pricing Mobile apps Online games Freemium
URLhttps://cepr.org/publications/dp16706
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/545642
推荐引用方式
GB/T 7714
Louis Pape,Christian Helmers,Alessandro Iaria,et al. DP16706 Price Discrimination and Big Data: Evidence from a Mobile Puzzle Game. 2021.
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