| 来源类型 | Discussion paper
|
| 规范类型 | 论文
|
| 来源ID | DP16917
|
| DP16917 Reflective Willingness to Pay: Preferences for Sustainable Consumption in a Consumer Welfare Analysis |
| Roman Inderst; Stefan Thomas
|
| 发表日期 | 2022-01-17
|
| 出版年 | 2022
|
| 语种 | 英语
|
| 摘要 | Our starting point is the following simple but potentially underappreciated observation: When assessing willingness to pay (WTP) for hedonic features of a product, the results of such measurement are influenced by the context in which the consumer makes her real or hypothetical choice or in which the questions to which she replies are set (such as in a contingent valuation analysis). This observation is of particular relevance when WTP regards sustainability, the ‘non-use value’ of which does not derive from a direct (physical) sensation and where perceived benefits depend heavily on available information and deliberations. The recognition of such context sensitivity paves the way for a broader conception of consumer welfare (CW), and our proposed standard of ‘reflective WTP’ may materially change the scope for private market initiatives with regards to sustainability, while keeping the analytical framework within the realm of the CW paradigm. In terms of practical implications, we argue, for instance, that actual purchasing decisions may prove insufficient to measure consumer appreciation of sustainability, as they may rather echo learnt but unreflected heuristics and may be subject to the specific shopping context, such as heavy price promotions. Also, while preferences may reflect the current social norm, the latter may change considerably over time as more consumers adapt their behaviour. |
| 主题 | Macroeconomics and Growth
|
| 关键词 | Antitrust
Consumer welfare
Sustainability
|
| URL | https://cepr.org/publications/dp16917
|
| 来源智库 | Centre for Economic Policy Research (United Kingdom)
|
| 资源类型 | 智库出版物
|
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/545849
|
推荐引用方式
GB/T 7714 |
Roman Inderst,Stefan Thomas. DP16917 Reflective Willingness to Pay: Preferences for Sustainable Consumption in a Consumer Welfare Analysis. 2022.
|
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
