G2TT
来源类型Discussion paper
规范类型论文
来源IDDP16948
DP16948 Damage Calculation and Mitigation in Retailing in the Presence of Store Brands (With an Application to the German Coffee Cartel)
Roman Inderst; Raphael Kuhlmann
发表日期2022-01-22
出版年2022
语种英语
摘要Store brands are a frequent phenomenon in today’s retailing landscape. When wholesale prices for national brands are affected by a cartel, retailers’ may still be able to procure store brands competitively, either as they are procured from different sources and under different formats or as retailers are vertically integrated. While this suggests to ignore store brands when calculating retailer (or even consumer) damages, we show that, at least from an economist’s perspective, this is wrong. The first part of this article provides the economic foundations for how we should expect retailers to optimally adjust their store brand prices when facing higher wholesale prices on national brands. We identify two opposing effects, a “demand diversion effect” and a “margin effect”, which could, in principle, lead to both higher or lower store brand prices when there is a cartel of brand manufacturers. While the integration of store brands into damage calculation is thus a priori ambiguous from a consumers’ perspective, we show that the presence of store brand unambiguously mitigates retailers’ damages. We provide calculations for the German coffee cartel.
主题Industrial Organization
关键词Cartel damages Umbrella claims Store brands Damage mitigation
URLhttps://cepr.org/publications/dp16948
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/545887
推荐引用方式
GB/T 7714
Roman Inderst,Raphael Kuhlmann. DP16948 Damage Calculation and Mitigation in Retailing in the Presence of Store Brands (With an Application to the German Coffee Cartel). 2022.
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