| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP17234 |
| DP17234 Distracted from Comparison: Product Design and Advertisement with Limited Attention | |
| Johannes Johnen; Benson Tsz Kin Leung | |
| 发表日期 | 2022-04-19 |
| 出版年 | 2022 |
| 语种 | 英语 |
| 摘要 | We study how firms choose designs—of their products or product information—to divert consumers’ limited attention away from price comparison or towards it. Firms choose de- signs to affect the dispersion of product match values and thereby how consumers allocate their limited attention. Consumers with limited attention trade off breadth and depths of search: they either study fewer products in detail to learn their match value, or superfi- cially browse and compare prices of more products. We highlight a novel distraction effect of designs. Firms combine larger prices with designs that disperse match values to dis- tract consumers from price-comparison. We show that more-detailed product information disperse match values and allows firms to distract consumers more effectively from price comparison. This way, interventions that allow firms to disclose more-detailed product in- formation weaken competition and decrease consumer surplus. In turn, interventions that make information coarser and more easily-available information—like energy-efficiency la- bels and front-package food labels like nutriscores—increases competition and consumer surplus. These findings connect evidence of various informational interventions in the context of pension funds, advertisements, and food labels. |
| 主题 | Industrial Organization |
| 关键词 | Limited attention Product design Information design Market competition Distracting consumers |
| URL | https://cepr.org/publications/dp17234 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/546237 |
| 推荐引用方式 GB/T 7714 | Johannes Johnen,Benson Tsz Kin Leung. DP17234 Distracted from Comparison: Product Design and Advertisement with Limited Attention. 2022. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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