G2TT
来源类型Discussion paper
规范类型论文
来源IDDP15448
DP15448 Search, Showrooming, and Retailer Variety
Heski Bar-Isaac; Sandro Shelegia
发表日期2022-05-06
出版年2022
语种英语
摘要Pricing depends on the selection of consumers and the way that they search. Diamond (1971) highlights that consumers who search for prices, paradoxically, impose no discipline on prices. Instead, searching for match information does. Showrooming disciplines prices at deep stores (where consumers can learn about many goods in a category). It also leads shallow stores, where showroomers buy, to face a larger fraction of consumers who are insensitive to price. The overall effect of more showrooming can be to raise or lower prices. It depends on the kinds of consumers who showroom. Similarly, a price-only channel can have ambiguous effects.
主题Industrial Organization
关键词Consumer search Pricing Retailer variety Showrooming
URLhttps://cepr.org/publications/dp15448-2
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/546303
推荐引用方式
GB/T 7714
Heski Bar-Isaac,Sandro Shelegia. DP15448 Search, Showrooming, and Retailer Variety. 2022.
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