| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP17372 |
| DP17372 Marketing Investment and Intangible Brand Capital | |
| Bart Bronnenberg; Jean-Pierre Dube; Chad Syverson | |
| 发表日期 | 2022-06-09 |
| 出版年 | 2022 |
| 语种 | 英语 |
| 摘要 | In this article, we discuss many aspects of the concept, measurement, creation, and macro and micro consequences of marketing investments and the intangible capital they create. |
| 主题 | Industrial Organization |
| URL | https://cepr.org/publications/dp17372 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/546425 |
| 推荐引用方式 GB/T 7714 | Bart Bronnenberg,Jean-Pierre Dube,Chad Syverson. DP17372 Marketing Investment and Intangible Brand Capital. 2022. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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