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来源类型 | Discussion paper |
规范类型 | 论文 |
来源ID | DP17372 |
DP17372 Marketing Investment and Intangible Brand Capital | |
Bart Bronnenberg; Jean-Pierre Dube; Chad Syverson | |
发表日期 | 2022-06-09 |
出版年 | 2022 |
语种 | 英语 |
摘要 | In this article, we discuss many aspects of the concept, measurement, creation, and macro and micro consequences of marketing investments and the intangible capital they create. |
主题 | Industrial Organization |
URL | https://cepr.org/publications/dp17372 |
来源智库 | Centre for Economic Policy Research (United Kingdom) |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/546425 |
推荐引用方式 GB/T 7714 | Bart Bronnenberg,Jean-Pierre Dube,Chad Syverson. DP17372 Marketing Investment and Intangible Brand Capital. 2022. |
条目包含的文件 | 条目无相关文件。 |
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