全球智库信息集成服务系统(G2TT): DP17380 Fighting Populism on Its Own Turf: Experimental Evidence

G2TT

来源类型	Discussion paper
规范类型	论文
来源ID	DP17380
	DP17380 Fighting Populism on Its Own Turf: Experimental Evidence
	Vincenzo Galasso; Massimo Morelli; Tommaso Nannicini
发表日期	2022-06-11
出版年	2022
语种	英语
摘要	We evaluate how traditional parties may respond to populist parties on issues that are particularly fitting for populist messages. The testing ground is the 2020 Italian referendum on the reduction of members of Parliament. We implement a large-scale field experiment, with almost one million impressions of programmatic advertising, and a survey experiment. Our treatments are an informative video on the likely costs of cutting MPs, aimed at deconstructing the populist narrative, and a reducing trust video aimed at attacking the credibility of populist politicians. Our field experiment shows that the latter video is more effective at capturing the viewers' attention. It decreases the turnout rate and, albeit less, the "Yes" votes (in favor of cutting MPs). We present a theoretical framework based on trust in traditional parties and information acquisition to account for our findings and provide additional predictions. In the survey experiment, both (unskippable) videos reduce the "Yes" votes and increase the share of undecided. Confirming the theory, for voters of traditional parties the effects are concentrated among people with low information, while for voters of populist parties previous information plays no role. Our findings show that campaign messages should target not only demographic characteristics but also trust attitudes.
主题	Political Economy
关键词	Field experiment Programmatic advertisement Electoral campaign
URL	https://cepr.org/publications/dp17380
来源智库	Centre for Economic Policy Research (United Kingdom)
资源类型	智库出版物
条目标识符	http://119.78.100.153/handle/2XGU8XDN/546433
推荐引用方式 GB/T 7714	Vincenzo Galasso,Massimo Morelli,Tommaso Nannicini. DP17380 Fighting Populism on Its Own Turf: Experimental Evidence. 2022.