G2TT
来源类型Discussion paper
规范类型论文
来源IDDP16632
DP16632 Identifying State Dependence in Brand Choice: Evidence from Hurricanes
Julia Levine; Stephan Seiler
发表日期2022-06-14
出版年2022
语种英语
摘要We analyze structural state dependence in brand choice using variation from brand switching during stock-outs caused by hurricanes. We derive a simple test for structural state dependence based on the time-series of choice persistence for households affected by the stock-outs. Using data from the bottled water category, we show that demand increases substantially before hurricanes and causes households to purchase different brands. We find that purchase behavior reverts back to its pre-hurricane trajectory immediately after a hurricane and we are not able to reject the null hypothesis of no structural state dependence. By contrast, the common approach of estimating structural state dependence based on temporal price variation via a discrete choice model yields a positive effect using data for the same category. We argue that our approach is better suited to identify the causal impact of past choices because it requires fewer assumption and is based on more plausibly exogenous variation in brand switching due to stock-outs.
主题Industrial Organization
关键词Brand choice Brand loyalty State dependence Preference heterogeneity
URLhttps://cepr.org/publications/dp16632-0
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/546441
推荐引用方式
GB/T 7714
Julia Levine,Stephan Seiler. DP16632 Identifying State Dependence in Brand Choice: Evidence from Hurricanes. 2022.
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