| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w8067 |
| 来源ID | Working Paper 8067 |
| Free Riding and Sales Strategies for the Internet | |
| Dennis W. Carlton; Judith A. Chevalier | |
| 发表日期 | 2001 |
| 出版年 | 2001 |
| 语种 | 英语 |
| 摘要 | We examine manufacturers' decisions of whether and how to offer their products for sale over the internet. Manufacturers that rely on promotion of their products by brick and mortar retailers must consider the possibility that internet retailers can free ride off of that promotional effort. This creates an incentive for manufacturers to limit the availability of their products over the internet and to control the pricing of their products over the internet. We examine three categories of products: fragrances, DVD players, and side by side refrigerators. Our evidence suggests that manufacturers that limit distribution in the physical world also use various mechanisms to limit distribution online. In particular, we find evidence that these manufacturers attempt to prevent the sale of their products by online retailers who sell goods at deep discounts. Furthermore, we show that manufacturers who distribute their goods directly through manufacturer websites tend to charge very high prices for the products, consistent with the hypothesis that manufacturers internalize free rider issues. While our main focus is on free riding, our evidence on pricing practices is germane to the growing literature on price dispersion on the internet. |
| 主题 | Industrial Organization ; Firm Behavior ; Market Structure and Firm Performance |
| URL | https://www.nber.org/papers/w8067 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/565660 |
| 推荐引用方式 GB/T 7714 | Dennis W. Carlton,Judith A. Chevalier. Free Riding and Sales Strategies for the Internet. 2001. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w8067.pdf（128KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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